A McKinsey quantificou o valor do design nas organizações e os resultados são incríveis!

“(…) Companies scoring in the top quarter of the McKinsey Design Index saw increased revenues and shareholder returns at nearly *twice the rate* of their industry peers on an annual basis.”
“(…) companies that improve their design capability can improve their financial performance whether they are making physical products, digital apps, services, experiences or a combination of these things.”